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Option #2: Marketing Plan for Introducing a Product or Service in a New Country – OutlineSubmit an outline of your marketing plan to your instructor for review and feedback. Be sure to include the following in your plan:Company overviewObjectives or goalsSituational analysisSegmentation, targeting, and position analysisMarketing mixBe sure to review the Portfolio Project description and rubric in the Module 8 folder for details.RubricMKG310 Mod 5 PMMKG310 Mod 5 PMCriteria Ratings PtsThis criterion is linked to a Learning OutcomeRequirements 10 to >8.0 ptsMeets ExpectationThe case study paper or presentation includes all the required components, as specified in the assignment. 8 to >6.0 ptsApproaches ExpectationIncludes most of the required components, as specified in the assignment. 6 to >4.0 ptsBelow ExpectationIncludes some of the required components, as specified in the assignment. 4 to >0 ptsLimited EvidenceIncludes few of the required components, as specified in the assignment. 10 ptsThis criterion is linked to a Learning OutcomeContent 20 to >16.0 ptsMeets ExpectationDemonstrates strong or adequate knowledge of the materials; correctly represents knowledge from the readings and sources. 16 to >12.0 ptsApproaches ExpectationSome significant but not major errors or omissions in demonstration of knowledge. 12 to >8.0 ptsBelow ExpectationMajor errors or omissions in demonstration of knowledge. 8 to >0 ptsLimited EvidenceFails to demonstrate knowledge of the materials. 20 ptsThis criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar and style. 10 to >8.0 ptsMeets ExpectationProject is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling. 8 to >6.0 ptsApproaches ExpectationProject is fairly well organized and written and is in proper format as outlined in the assignment. Reasonably good sentence and paragraph structure; significant number of errors in grammar and spelling. 6 to >4.0 ptsBelow ExpectationProject is poorly organized; does not follow proper paper format. Inconsistent to inadequate sentence and paragraph development; numerous errors in grammar and spelling. 4 to >0 ptsLimited EvidenceProject is not organized or well written and is not in proper paper format. Poor quality work; unacceptable in terms of grammar and spelling. 10 ptsTotal Points: 40PreviousNextOption #1: Marketing Plan for a Company and Product/ServiceYour final project is a marketing plan for the company and product or service of your choice. If you are choosing a large global company, you MUST create a new product. However, this new product may be an upgrade of an existing product.You need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan. The library’s “Locate Company Information (https://csuglobal.libguides.com/c.php?g=792339&p=5682656 (Links to an external site.)) ” guide is a great place to look up company information for this assignment.Below is the outline to be followed for this assignment:Section LengthExecutive Summary. This provides a busy executive everything he or she needs to know to invest (or not) in your proposal. It captures your key proposal and recommendations/decision factors and projected outcomes of the plan’s recommendations.Note: This is not an introduction to the marketing plan. Typically, the executive summary is written after the plan has been completed. 1 SlideCompany Overview. A brief description of the company, including its mission statement, background, and competitive advantages. 1 SlideSituational Analysis. SWOT analysisStrengths, Weaknesses, Opportunities, Threats facing the company. Also include any other external factors that may influence future sales, such as legal or social activities. 2-3 SlidesObjectives/Goals. Briefly describe your proposal–what’s new and why. What is the opportunity to be addressed or the problem to be solved? 1 SlideSegmentation and Targeting Analysis. Define and explain why segmentation is needed. Explain the approach taken (e.g., the use of demographics) taken, and name market segments. Define and explain why targeting is needed, and roughly size your target market. 2-3 SlidesMarketing Strategy. Explain and support your marketing mix component decisions, using the 4 P’s, academic concepts, and academic reference sources. 2-3 SlidesBranding Strategy. How will the brand be developed and supported? What will be the “implied promise” of the brand? 1 SlideEthical Considerations. Explain how the proposed plan aligns with the company’s statement of ethics and corporate social responsibility. 1 SlideFinancial Projections. Present a summary spreadsheet. For example: years 1, 2 and 3 units sold, sales volumes. Estimate marketing expenses for promotions/advertising. What is the projected timeline of the product life cycle’s introduction and also growth stage? 2-3 SlidesConclusion 1 SlideSuggested slide setup and number of slides (25 slides):TitleExecutive SummaryCompany OverviewStrengthsWeaknessesOpportunities (trends)ThreatsMarketing Plan ObjectivesSegmentationTarget MarketPositioning MapProduct (features and benefits versus the competition)Price (compared with competition)Price StrategyPromotional StrategyPlace StrategyBranding StrategyCSR StrategyEthics and Corporate Social ResponsibilityFinancial ProjectionsConclusionReferencesRequirements:15-20 PowerPoint slides in the body of the presentation.Application of marketing models, theory, terminology, and concepts throughout the planA minimum of six references, in addition to the textbook and assigned readings. Include at least two peer-reviewed articles. The CSU Global Library is a good place to search for credible, scholarly sources.Meet all requirements defined in the Portfolio Project RubricFormatted according to the CSU Global Writing Center (Links to an external site.).Note: If you do not have access to a microphone, you may write out your narration as a script and submit as an accompanying Word document or find an alternative way of presenting the narration, depending on the program. PowerPoint, for instance, has the option to add notes at the bottom of each slide. Be sure to clearly designate which slide the narration accompanies.Option #2: Marketing Plan for an Existing Company; Promotion in a New CountryYour final project is to create a marketing plan for a company of your choice. The marketing plan will introduce and promote an existing product in a new country. You must address all of the points required in the table below.Below is the outline to be followed for this assignment:Section LengthExecutive Summary. This provides a busy executive everything he or she needs to know to invest (or not) in your proposal. It captures your key proposal and recommendations/decision factors and projected outcomes of the plan’s recommendations.Note: This is not an introduction to the marketing plan. Typically, the executive summary is written after the plan has been completed. 1 SlideCompany Overview. A brief description of the company, including its mission statement, background, and competitive advantages. 1 SlideSituational Analysis. SWOT analysisStrengths, Weaknesses, Opportunities, Threats facing the company. Also include any other external factors that may influence future sales, such as legal or social activities. 2-3 SlidesObjectives/Goals. Briefly describe your proposal–what’s new and why. What is the opportunity to be addressed or the problem to be solved? 1 SlideSegmentation and Targeting Analysis. Define and explain why segmentation is needed. Explain the approach taken (e.g., the use of demographics) taken, and name market segments. Define and explain why targeting is needed, and roughly size your target market. 2-3 SlidesMarketing Strategy. Explain and support your marketing mix component decisions, using the 4 P’s, academic concepts, and academic reference sources. 2-3 SlidesBranding Strategy. How will the brand be developed and supported? What will be the “implied promise” of the brand? 1 SlideEthical Considerations. Explain how the proposed plan aligns with the company’s statement of ethics and corporate social responsibility. 1 SlideFinancial Projections. Present a summary spreadsheet. For example: years 1, 2 and 3 units sold, sales volumes. Estimate marketing expenses for promotions/advertising. What is the projected timeline of the product life cycle’s introduction and also growth stage? 2-3 SlidesConclusion 1 SlideSuggested slide setup and number of slides (25 slides):TitleExecutive SummaryCompany OverviewStrengthsWeaknessesOpportunities (trends)ThreatsMarketing Plan ObjectivesSegmentationTarget MarketPositioning MapProduct (features and benefits versus the competition)Price (compared with competition)Price StrategyPromotional StrategyPlace StrategyBranding StrategyCSR StrategyEthics and Corporate Social ResponsibilityFinancial ProjectionsConclusionReferencesRequirements:15-20 PowerPoint slides in the body of the presentation.Application of marketing models, theory, terminology, and concepts throughout the planA minimum of six references, in addition to the textbook and assigned readings. Include at least two peer-reviewed articles. The CSU Global Library is a good place to search for credible, scholarly sources.Meet all requirements defined in the Portfolio Project RubricFormatted according to the CSU Global Writing Center (Links to an external site.).Note: If you do not have access to a microphone, you may write out your narration as a script and submit as an accompanying Word document or find an alternative way of presenting the narration, depending on the program. PowerPoint, for instance, has the option to add notes at the bottom of each slide. Be sure to clearly designate which slide the narration accompanies.RubricMKG310 Mod 8 PPMKG310 Mod 8 PPCriteria Ratings PtsThis criterion is linked to a Learning OutcomeContent 70 to >56.0 ptsMeets ExpectationDemonstrates strong or adequate knowledge in creating a marketing plan for a company product/service OR demonstrates adequate knowledge creating a marketing plan for an existing company. 56 to >42.0 ptsApproaches ExpectationSome significant but not major errors or omissions in demonstration of knowledge. 42 to >28.0 ptsBelow ExpectationMajor errors or omissions in demonstration of knowledge. 28 to >0 ptsLimited EvidenceFails to demonstrate knowledge of the materials. 70 ptsThis criterion is linked to a Learning OutcomeRequirements 50 to >40.0 ptsMeets ExpectationThe Portfolio includes all of the required components, as specified in the assignment. 40 to >30.0 ptsApproaches ExpectationThe Portfolio includes most of the required components, as specified in the assignment. 30 to >28.33 ptsBelow ExpectationThe Portfolio includes some of the required components, as specified in the assignment. 28.33 to >0 ptsLimited EvidenceThe Portfolio includes few of the required components, as specified in the assignment. 50 ptsThis criterion is linked to a Learning OutcomeAnalysis 35 to >28.0 ptsMeets ExpectationProvides strong or adequate thought, insight and analysis of concepts and applications regarding creating a marketing plan. 28 to >21.0 ptsApproaches ExpectationSome significant but not major errors or omissions in thought, insight and analysis. 21 to >14.0 ptsBelow ExpectationMajor errors or omissions in thought, insight and analysis. 14 to >0 ptsLimited EvidenceFails to demonstrate thought, insight and analysis. 35 ptsThis criterion is linked to a Learning OutcomeSources 25 to >20.0 ptsMeets ExpectationCites and integrates a minimum of six references (in addition to course materials such as the textbook or articles) AND at least two of which are peer-reviewed articles. 20 to >15.0 ptsApproaches ExpectationCites and integrates five credible sources (in addition to course materials such as the textbook or articles) AND at least two of which are peer-reviewed articles. 15 to >10.84 ptsBelow ExpectationCites and integrates four credible sources (in addition to course materials such as the textbook or articles) AND at least two of which are peer-reviewed articles. 10.84 to >0 ptsLimited EvidenceCites and integrates no credible sources. 25 ptsThis criterion is linked to a Learning OutcomeApplication of Source Material 20 to >17.34 ptsMeets ExpectationSources well or adequately chosen to provide substance and perspectives on the issue; knowledge from the course linked properly to source material. 17.34 to >13.34 ptsApproaches ExpectationSome significant but not major problems with selection and linkage of sources. 13.34 to >9.34 ptsBelow ExpectationMajor problems with selection and linkage of sources. 9.34 to >0 ptsLimited EvidenceSource selection is seriously flawed; no linkage to knowledge from the course. 20 ptsThis criterion is linked to a Learning OutcomeOrganization 20 to >16.0 ptsMeets ExpectationProject is clearly organized, well written, and in proper essay format including an introduction, body, and conclusion. Conforms to project requirements. 16 to >12.0 ptsApproaches ExpectationSmall number of significant but not major flaws in organization and writing; is in proper essay format. In a minor, way does not conform to project requirements. 12 to >10.0 ptsBelow ExpectationMajor problems in organization and writing; does not completely follow proper essay format. In a significant way, does not conform to project requirements. 10 to >0 ptsLimited EvidenceProject is not well organized or well written and is not in proper essay format. Does not conform to project requirements. 20 ptsThis criterion is linked to a Learning OutcomeGrammar and Style 20 to >16.0 ptsMeets ExpectationStrong sentence and paragraph structure; few or no minor errors in grammar and spelling; appropriate writing style; clear and concise with no unsupported comments. 16 to >12.0 ptsApproaches ExpectationSmall number of significant but not major errors in grammar and spelling; generally appropriate writing. 12 to >10.0 ptsBelow ExpectationInconsistent to inadequate sentence and paragraph development; work needed on grammar and spelling; does not meet program expectations. 10 to >0 ptsLimited EvidencePoor quality; unacceptable in terms of grammar and/or spelling; inappropriate writing style that interferes with clarity. 20 ptsThis criterion is linked to a Learning OutcomeDemonstrates proper use of APA style 20 to >16.0 ptsMeets ExpectationProject contains proper APA formatting, according to the CSU Global Writing Center, with no more than one significant error. 16 to >12.0 ptsApproaches ExpectationFew errors in APA formatting, according to the CSU Global Writing Center, with no more than two to three significant errors. 12 to >10.0 ptsBelow ExpectationSignificant errors in APA formatting, according to the CSU Global Writing Center, with four to five significant errors. 10 to >0 ptsLimited EvidenceNumerous errors in APA formatting, according to the CSU Global Writing Center, with more than five significant errors. 20 ptsTotal Points: 260Previous